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Head Communications

1 Opening(s)
A client of JobsForGood
 
Job Summary
Experience Required : 12 Years
Location : Mumbai, Maharashtra, India.
Opening Date : 4 April, 2019
Closing Date : 31 May, 2019
Compensation : Rs. 1,800,000.00 per year
Sector : Non Profit
Functional Area : Communications
Job Type : Full time
Desired Job Profile
  • The Head of Communications will lead and be responsible for Educate Girls’ strategic direction for integrated communications and brand salience whilst driving engagement with partners and key stakeholders.
  • Reporting to the Global Development Director, the position will be responsible for the development and implementation of long-term and short-term communications strategy with clearly defined objectives and budgetary projections. You will guide a team of managers and regional officers to plan and executive a broad range of activities to increase brand visibility, manage brand perceptions and fortify relations with various stakeholders as well as support the efforts of other functions. Working closely with the founder and senior leadership, you help communicate their ideas and viewpoints to establish them as thought leaders.
Tasks and Responsibilities
  • Implement Marketing Communications Strategies: Develop and implement integrated communications and marketing strategies for the organisation and other functions. Develop brand design campaigns, marketing collaterals, annual reports, newsletters, audio-visual material, stationary & merchandise. Identify other relevant marketing opportunities. Set communications budget and track utilization.
  • Brand Management: Conduct a brand audit to define brand positioning statement, core messages and the appropriate media mix. As custodian of the brand, you will be responsible for developing and promoting clear guidelines for brand representation and ensure consistency in visual and verbal communication. Help make sure that the organisation’s philosophy, mission and vision are conveyed and practiced throughout the organization. Manage brand reputation including crisis management.
  • Stakeholder Communications and Engagement: Leverage present partnerships and forge new strategic partnerships to augment brand reach and awareness. Provide communications support to donors and partners and build co-branded campaigns to drive interest and engagement.
  • Digital Communications: Oversee content and analytics of the organisation’s website and blog and manage brand pages on various social media platforms. Create engaging content specific to each platform and devise and execute online campaigns to boost engagement. Map and reach out to influencers. Drive online fundraising initiatives. Create and disseminate e-mailers. Study trends and manage online queries and comments. Evaluate efforts against set matrices and budget.
  • Public Relations: Serve as the primary media contact for media queries and further co-ordination for interviews. Track coverage of press releases and other publications written by/about the organisation. Stay informed of market drivers and industry news and share insights with the teams. Train regional teams and spokespersons so they can appropriately manage queries from regional journalists. Nominate the company and members of the management team for relevant awards. Assist leadership in drafting articles, reports and journals. Represent the organisation at relevant forums for networking.
Qualifications
  • A Graduate / Post-Graduate / Master’s degree from a reputed university in Mass Communication, Marketing or Advertising, Development Communications or related field.
Minimum Experience
  • 12+ years of relevant work experience in marketing communications with exposure to PR, Advertising and online-offline marketing.
  • Proven track record in developing and leading comprehensive communication plans created under various budgetary considerations.
  • Experience in agency management.
  • Prior experience in non-profit or education sectors will be an advantage.
  • Should have managed a team.
Skills
  • Excellent written, interpersonal and presentation skills with the ability to effectively interact with internal and external stakeholders.
  • Fluency in English (written and spoken) and in Hindi (primarily spoken) is required.
  • Public speaking.
  • Use of storytelling while presenting complex ideas in an engaging manner.
  • Creative aptitude combined with aesthetics.
  • Strong networks with key media.
  • Pragmatic approach allowing flexibility to adapt to on ground conditions as well as media trends.
  • Resource and time management skills as well as problem-solving.
  • Proficiency in MS Office (Word, PowerPoint, Excel)
  • Basic knowledge of graphic designing, print production, photo-video production and social media analytics
How to Apply
 
Contact Details
Company Name : A client of JobsForGood
Website : http://www.jobsforgood.com
Contact Person : Girija Azavedo
Email : Girija@jobsforgood.com
Contact Number : 8655028875